have been a fan of Juicy Couture for many years.  The first time I heard of Juicy Couture was when I was working at Liz Claiborne.  About every couple of months, there will be a Juicy Couture sample sales at the office for all Liz Claiborne employees.  It was insane.  Employees would purchase 2 large garbage bags worth of JC clothing.  The discounts were phenomenal – 80% off of the retail prices!  I snatched myself a handful of JC while I was working there.

Girls all over the world are in love with their signature stylish yet comfy matching tracksuits.  Knowing that their customers love to travel in them, JC will test the concept of opening stores at four airports: Miami International Airport’s American Airline terminal, British Airway terminal at New York’s JFK International Airport, Taiwan TaoYuan International Airport Terminal II, and Athens Airport Duty Free area, according to WWD.  Customers will be able to find the best JC travel items at these airport stores including apparel, accessories, footwear, children’s wear, and intimate apparels.  Destination specific tees like “Choose Miami” will only be available at that location.  The stores will range in different sizes – 200 square feet to full size free-standing boutiques.

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Left:  Juicy Couture’s signature velour hoodie, Nordstrom, $98

Right:  Juicy Couture flannel boxer shorts, Nordstrom, $32

That’s a great idea!  How many times do you have to wait for hours at the airport and run out of things to do?  Plus, if you forgot to pack your favorite tracksuit, you will be able to pick up a set while you’re waiting for your next flight.  To take this idea even further, they are partnering with airlines to feature their products on the on board catalogues.  Be prepare to see more pink while you’re flying.  I think this is a great concept and JC is definitely thinking outside the box to increase their brand presence and sales.  I expect more companies to follow suit.