Here Comes Ju.Lee


August 19th, 2010 | Photo Shoot | No Comments

There is a new girl in town and her name is Ju.Lee.  She is my muse for the new bridesmaid collection and the vision of the modern, romantic woman who is confident and independent but is also a dreamer.

This video was film during the photo shoot a couple of months ago.  Enjoy!

{Ju.Lee} Film from Van Hsieh/Ocean Blue Creative on Vimeo.

Special thanks to Van Hsieh of Ocean Blue Creative for putting together this wonderful video for me!


Ju.Lee Photo Shoot – Behind the Scene Footage


August 9th, 2010 | General | No Comments

It was almost two months ago since the Ju.Lee photo shoot but I still remember how much fun we had that day!  It was certainly a grueling 11 hour day but it was very exciting to put my vision to together.  There was a lot of things going on that day and unless you were there, you wouldn’t know from looking at the pictures.  This is why the behind the scene film put together by a friend of  mine Van Hsieh of Ocean Blue Creative will give you a back stage pass to our work.  I hope you will enjoy the film as  much as we all enjoyed putting the shoot together!

Ju.Lee Lifestyle Fashion shoot – Behind the Scene from Van Hsieh/Ocean Blue Creative on Vimeo.


Top Fall 2010 Fashion Trends – Are they right for you?


August 3rd, 2010 | Fashion News, Trends | 8 Comments

As the temperature slowly rises, the fall fashion season is also approaching.  Although you might not even be thinking about sweaters and jackets, retail stores are already bringing out the looks.  This fall season’s styles are somewhat similar to last year but updated.

For the past couple of seasons, there is a new focus of what I called “feminine rock chic” – a combination of flirty styles mixed with a tough rock and roll attitude.  It’s no longer the girl next door – it’s the strong beautiful woman who is independent and not afraid to express herself.  This exemplifies the current economic situation that every woman faces.

Trends are exciting but sometimes we need to evaluate how we can update our styles each season.  I’m a risk taker when it comes to fashion but that doesn’t mean I will wear every single new trends out in the market.  I do, on the hand, praise Rihanna and Beyonce for their brave fashion moves.  It’s important to know who you are and stay true to yourself.  I’m a girly girl at heart so I like to wear clothing that is more feminine, but I do like some of the new updated trends for this fall season.

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