As the designer for my own company Iridescence Bridal Couture, I have been asked numerous times by my customers about how to find their basic body measurements, which are your bust, waist, and hip (a.k.a BWH.) You probably know what they mean but do you really know what your measurements are? If you do, are you sure that you have the accurate numbers?
Many people (men and women) are confused because fashion brands set their own measurement charts for their clothes.
As you can see, there is difference in size 6 from company A to company B.
What is even more confusing is when the advertised sizes resemble the waist measurement when it reality, it is not! This is particularly true in the denim category.
In this example, a pair of size 27 jeans does not necessarily fit a 27” waist woman because she might not have a 37” hip. Her hips might be between 34” – 35” so this company’s “size 25” jeans will be the right fit, but she does not have a true 25” waist.
For many years, companies have been using “vanity sizing” as a marketing tool to attract customers to buy their clothes. Why? Because research found that if you feel small, you will more likely buy their clothes. As Americans have grown larger over the years, vanity sizing has become increasing important to appeal to their core customers. In general, mass fashion brands use vanity sizing more than high end designer brands.
The problem with vanity sizing is that you no longer know your true numbers unless you know how to measure your body accurately. But you might ask, “Why do I want to know?” If you want to order clothing, whether it is custom-made, online, or internationally, these basic measurements will prevent you from ordering the wrong size. Knowing the right numbers will save you time and money for unnecessary returns and alterations.
Want to find out if you have the right BWH? Use our guide to help you know your numbers!
Questions? Please leave your comments below.